OXFORD STREET COSMETIC BRAND LAUNCH AND STORE OPENING

The launch of Oud Milano Cosmetics and Fragrances in the UK was an important event in the world of beauty.  Soapbox PR ensured that top press and bloggers attended this glamorous opening for a personalised makeover.

Soapbox PR built a close relationship with top London agency M+P. Their key models were all given a PoutyLipzz product to tweet about as they went to shows during London Fashion Week.  The cars that took them to the shows were branded in order to be photographed by the worlds' press as they arrived at top designers' shows

Getting products into the hands of key influencers such as reality TV stars is an important activity at Soapbox PR.  Many have follower numbers into the millions, so their tweets and posts are invaluable to a brand.